Charlotte's Evaluation
1. In what way does your media product use, develop or challenge forms of conventions of real media texts?
Our Music Video uses real texts in various ways to challenge, develop , forms of conventions in our group we have used a lot of strategies in our music video such as the actual story line. In real media texts there is a basic foundation in which all music videos follow and then they change parts of the media texts involved. Music videos will always have a story line that will eventually have the actors/ artists singing to the lyrics or acting them out. The lyrics have meaning in which the artist wants the audience to feel and understand, the lyrics and meaning of the song will always determine the genre of the music.
The genre of our music video is RnB which falls in the category of many artist in today's time e.g. Rihanna, Beyonce, Justin Timberlake and many more. We have used in our music video a story line that may be common in music videos, our story line involves a linear structure that follows the traditional text of beginning, middle and end. The characters involved in the music video are also very important in media texts because they allow us to challenge forms of conventions of real media texts. In our music video the female character was the main actress she was acting out all the lyrics she was dressed in a sense whereby it was related to girl next door, this is the main thing that we wanted to address we wanted the main character to be subtle, not sexually objectified and to just be a girl that every girl could relate to. Rihanna the star of the music video was portrayed as down to earth, honest and to just be the girl next door. She was not sexually objectified, she did not have anything controversial, she was portrayed in a more laid back version of Rihanna and that is exactly what we got.
Our music videos also consisted on having the Black and White videos which show all the parts of the female and her boyfriend and in colour shows Rihanna singing her song. The black and white shows that the image is a flash back and its regarded as something that may have already happened in someones life in the past, it is also meant to portray the fact that there is a separation between Light and Dark this links with our Album cover which involves the idea of life and death the fact that the girl dies in the end shows death and the life that she had during the process of whether she was to kill herself or not and all the parts that occurred during her time alive.
During the music video we made sure that we added the fragmentation of the body this is something that Rihanna is very well known for doing in her music videos we decided to incorporate this to emphasis on the different body parts that will later be destroyed with tablets. We used different camera angles and shots to emphasis the scene. Transition was a big part of the music video making sure that the video flowed and made sense so the audience could understand it. We made sure to add slow motion, fast motion, blurr and contrasting some of the scenes to add a little more effect. The transitions allowed the different scenes to be emphasized and make sure that they presented exactly what they needed to present and convey to the audience we wanted to make sure the audience was engaged the whole time in the music video.
The green screen was also used in the music video, many music videos these days use green screens we made sure that the green screen related to the artist America were out artist is based. We made sure that the boyfriend and girlfriend were shown in black and white to make sure it was the past and that the couples were in another country.
We also created a Website which portrayed all the features that Rihanna's real website uses, we included the tour dates, images of her, our album cover, our music video, Twitter, Facebook etc. The website was created to make sure that the audience sees Rihanna and are able to access things from her her personal website. We also created a Radiospot where we allowed the audience to know that Rihanna has released a new single which is ready to be downloaded, it was introduced for all audiences to hear and access.
We finally made a MTV Show which included Rihanna being welcomed to a Real Live TV Show where presenters interview her on how the music video went, What she wanted to portray? etc The TV Show consists of all of them and shows that music video at the side, this also has a live audience with an introduction.
2. How effective is the combination of your main product and ancillary texts?
The main product being the music video and ancillary text have an effective combination such as the
green screen which was also used in the music video, many music videos these days use green screens we made sure that the green screen related to the artist America were out artist is based. We made sure that the boyfriend and girlfriend were shown in black and white to make sure it was the past and that the couples were in another country.
We also created a Website which portrayed all the features that Rihanna's real website uses, we included the tour dates, images of her, our album cover, our music video, Twitter, Facebook etc. The website was created to make sure that the audience sees Rihanna and are able to access things from her her personal website. We also created a Radiospot where we allowed the audience to know that Rihanna has released a new single which is ready to be downloaded, it was introduced for all audiences to hear and access.
We finally made a MTV Show which included Rihanna being welcomed to a Real Live TV Show where presenters interview her on how the music video went, What she wanted to portray? etc The TV Show consists of all of them and shows that music video at the side, this also has a live audience with an introduction.
This is effective because it allows the audience to relate to Rihanna it allows them to see all the things that we added to the music video to make it less controversial. Having all these texts allows them to get along with Rihanna and see all the updates of whats happening with Rihanna. This also shows the links between the music video and the ancillary texts involved they make sure the audience follows on the new release of the music video
3.What have you learned from your audience feedback?
I have learnt from my audience that the music video was really good, it portrayed the right things. I also learned that the lyrics fit very well with the story line that was created by PMC ourselves. The audience feedback helped us to see although it was very depressing and sad it shows these things really happen and it helps people understand the things typical girls go through. It also shows that they could relate to it by their expressions and their answers, that anyone could go through it at any time. I also learnt that Rihanna was portrayed very differently they liked that she wasn't the only one in the music video they enjoyed the two separate scenes of Rihanna and the girl. They enjoyed the Black and White scenes they thought it was very well though out, they also said the enjoyed the fact that the past of the boy and girl was introduced and shows they travel and we can use our skills to use a green screen etc. The audience played a vital role in what we actually put into the music video we created a survey which allowed us to collate information about the things they wanted to see in the music video so they really made the music video what it is.
4. How you use media technologies in the construction and research, planning and evaluation stages?
During the process of the music video we used several media technologies to create the music video itself. We had to include all the neccessary things such as surveys, questionaires., podcasts, brainstorms and so on, we quickly moved on to creating more visual approaches such as the Radio spot, Website, Album and later on the TRL Show. We used Blogger to document all the various blogs we had to create from planning to conception. The blog was the diary it allowed us to write down every step that we took to get to the main product that we have. We used Blogger to add pictures and videos to it so it could be made public and be aligned in one document. PowerPoint Presentation this was used to write some of the documents that would go into the blog, I used this software to create some essay writing and then copy and paste it into the blog. We used YouTube to put our videos on this made our music video public and all other planning and construction work such as podcast etc. We made these videos so that audience could keep track of all the videos we were making and so they can watch and enjoy them as well, they can also measure our progress as we went along. Facebook and Twitter allowed us to post our surveys and make sure that the audience once again have input and can tell us how to improve, what they want to see, what they do not want to see etc . Premiere this software was the main technology that allowed us to edit the music video, in here we edited the sound, appearance, scenes, mise en scene, transition etc
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