During the 190s, scopitones were very popular in the music industry at that time. Scopitones were usual in bars. Scopitones is like a type of Jukbox. At that time it was a name for music videos and were invented by the french.
An example of a scopitone that demontrated what they were all about during the 1950s, is 'Feminity' by Donna Theodore, this scopitone was made in 1958.
Her song Feminity talks about how she does not like how men look at her as a sexual object. She sings about how she wants a family and a proper husband that will take care of her. But she complaind how she cant have that while she is treaed and looked at as a sexual object. In the scopitone Donna is seen at the beginging with clothes on singin' Why cant she be the women that she wants to be?' As the song goes on she is then later seen wearing a bekini with three men surrounding her. They all touch her body ilostration the song. Throughout the song she talks about feminity, how she really wants it. Also throughout the scpitone she is seen with men either dancing around her or holding her. This scopitone clearly demonstrates the controversal issue of scopitones being sexual. This could have been a strategy for peope (men), to buy the song. Lastly at towards the end of the scopiton, Donna states there is no point of feminity , that there is no point of having the family and he husbant, because she will be always portraed or looked at as a sexual object. Scopitones like this would have brought controversy of sexuality of women and also the whole issue of men dancing around them. They would have sold a ot bcause tose scopitones wouldnt have ben forgotten.
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