Planning - Reflection on Research

Reflection on Research

We conducted all this research because it will help us fill the foundations of the music video. We needed to first get all the different genres that are already existing. We made a individual blogs for Glam Rock, Scopitones, 60s etc this was the start of looking at genres of music and analysed in depth the history of genres in the past. We then looked at the genres such as HipHop,Rap, RnB etc and saw how it was compared to what it is now. We then looked at the the different motifs that are used in music videos in this century. We found out that these music videos had motifs of Horror, Fragmentation of the body, Mystical, Ritual Celebration etc. We then also had to get demographic research of the artist that we decided to use Rihanna. We researched about all the albums she sold, when she sold them, what country loves her the most, what she is ranked and  more. This then allows us to really understand our artist and see if she is really worth making a music video for. We made sure that we targeted the right audience by uploading surveys on Facebook because that is where most of the targets audience would be using.

All this research will allow us to then use the information to make the music video worth while, this means that all the research will allow us to make sure that the ideas from our planning will bring an influence to our final product, we also hope that all the research conducted will be targeted to the right target audience; and the genre that we used will also  cater to the target audience.