As shown below, within the social media networks Facebook has the most Rihanna fans. Twitter then follows Facebook in the rank. By looking at this information we can use it in our planning of the music video. Firstly we know that our target audience are Facebook, so it would be easy for us to relate to them since they are from our age group. This would also help us with the promotion of our music video because we know people we watch it because its one of Rihanna's songs. We would not try to promote our music video on twitter because we can see from the results that it does have as much viewers as Facebook.
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